{"id":1083,"date":"2026-11-09T05:54:57","date_gmt":"2026-11-09T05:54:57","guid":{"rendered":"https:\/\/mp.undhirabali.ac.id\/?p=1083"},"modified":"2026-11-09T05:54:57","modified_gmt":"2026-11-09T05:54:57","slug":"mahasiswa-semester-1-manajemen-pemasaran-digital-d3-rintis-usaha-dubai-chewy","status":"publish","type":"post","link":"https:\/\/mp.undhirabali.ac.id\/?p=1083","title":{"rendered":"Mahasiswa Semester 1 Manajemen Pemasaran Digital (D3 ) Rintis Usaha \u201cDubai Chewy\u201d"},"content":{"rendered":"\n


Belum genap satu semester kuliah, mahasiswa\/i Prodi Manajemen Pemasaran Digital (D3) sudah menyiapkan bisnis nyata. Mereka merintis usaha camilan bernama Dubai Chewy<\/strong>, yang akan dijual di sekitar area kampus dengan harga Rp25.000 per cup.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Rencana usaha ini disusun sebagai bagian dari pembelajaran kewirausahaan. Produk dibuat dari stroberi, cokelat batang, pistacio, marshmallow, bubuk cokelat, bubuk susu putih, dan mentega. Perpaduan rasa manis, lumer, dan kenyal itu mengikuti tren camilan bergaya Dubai yang tengah digemari anak muda.<\/p>\n\n\n\n

Tim pengusul mengaku melihat peluang dari tren yang sedang berjalan. \u201cKami melihat camilan viral selalu diminati, terutama oleh mahasiswa. Karena itu kami ingin menghadirkannya dekat dengan lingkungan kampus,\u201d ujar mereka.<\/p>\n\n\n\n

Tim juga menyiapkan slogan yang santai dan akrab di telinga anak muda: \u201cDubai Chewy, Chewynya nyuiw banget cuyy.\u201d<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Sesuai bidang studinya, tim mengandalkan strategi pemasaran digital. Dubai Chewy akan dipromosikan lewat Instagram, Facebook, dan TikTok, dengan dukungan endorser dan program afiliasi.<\/p>\n\n\n\n

Konsumen dapat memesan melalui WhatsApp, GoFood, GrabFood, dan ShopeeFood. Usaha ini juga melayani pesanan untuk acara seperti pernikahan dan ulang tahun.<\/p>\n\n\n\n

Mahasiswa menjadi target utama, disusul pekerja dan warga sekitar kampus, dengan rentang usia 13 sampai 30 tahun. Dalam pemosisian mereknya, Dubai Chewy ingin dikenal sebagai tempat nongkrong yang estetik dan nyaman, lengkap dengan camilan lezat yang sedang viral.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Rencana usaha disusun dengan analisis 6M (man, method, money, material, machine, market<\/em>), bauran pemasaran 4P (product, price, place, promotion<\/em>), dan analisis STP (segmentation, targeting, positioning<\/em>). Dengan begitu, mahasiswa semester 1 sudah berlatih menerapkan teori pemasaran pada usaha nyata.<\/p>\n\n\n\n

Kegiatan ini diharapkan menumbuhkan jiwa wirausaha dan kreativitas mahasiswa. Dari bangku kuliah, mereka belajar mengubah ide menjadi peluang bisnis dan bersiap bersaing di dunia usaha digital.<\/p>\n","protected":false},"excerpt":{"rendered":"

Belum genap satu semester kuliah, mahasiswa\/i Prodi Manajemen Pemasaran Digital (D3) sudah menyiapkan bisnis nyata. Mereka merintis usaha camilan bernama Dubai Chewy, yang akan dijual di sekitar area kampus dengan harga Rp25.000 per cup. Rencana usaha ini disusun sebagai bagian Read More …<\/a><\/p>\n","protected":false},"author":99902,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1083","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nMahasiswa Semester 1 Manajemen Pemasaran Digital (D3 ) Rintis Usaha \u201cDubai Chewy\u201d - D3 Manajemen Pemasaran Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mp.undhirabali.ac.id\/?p=1083\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mahasiswa Semester 1 Manajemen Pemasaran Digital (D3 ) Rintis Usaha \u201cDubai Chewy\u201d - D3 Manajemen Pemasaran Digital\" \/>\n<meta property=\"og:description\" content=\"Belum genap satu semester kuliah, mahasiswa\/i Prodi Manajemen Pemasaran Digital (D3) sudah menyiapkan bisnis nyata. 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