{"id":1040,"date":"2025-12-04T07:43:59","date_gmt":"2025-12-04T07:43:59","guid":{"rendered":"https:\/\/mp.undhirabali.ac.id\/?p=1040"},"modified":"2026-01-15T04:08:45","modified_gmt":"2026-01-15T04:08:45","slug":"kuliah-tamu-prodi-d-digital-marketing-digital-marketing-in-hospitality-industry","status":"publish","type":"post","link":"https:\/\/mp.undhirabali.ac.id\/?p=1040","title":{"rendered":"Kuliah Tamu Prodi D3 Digital Marketing “Digital Marketing in Hospitality Industry”"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Program Studi Digital Marketing (D3) bekerjasama dengan HIMA Digital Marketing, Universitas Dhyana Pura telah melaksanakan kuliah tamu dengan tema “Digital Marketing in Hospitality Industry”, Jumat, 7 Maret 2025 di ruang Teater kampus hijau Universitas Dhyana Pura.<\/p>\n\n\n\n

Kegiatan kuliah tamu dibuka oleh Dekan Fakultas Bisnis, Pariwisata, Pendidikan dan Humaniora (FBPPH), Dr. Gusti Ngurah Joko Adinegara, SE, MA. Dalam sambutannya Dr. Joko Adinegara menyampaikan bahwa peluang bekerja dibidang marketing sangat luas dan penuh dengan tantangan, apabila tantangan itu bisa teratasi maka revenue yang didapat juga pasti akan banyak.<\/p>\n\n\n\n

Narasumber dalam kuliah tamu hari itu adalah Kadek Pitri Widiantari, SH, Senior Sales Manager B-Hotel Bali & Spa. Dalam materinya Ms. Pitri menyampaikan bahwa menjadi marketer\/pemasar, berpeluang besar dalam peningkatan karir dengan cepat.<\/p>\n\n\n\n

Hampir semua perusahaan memanfaatkan teknologi pemasaran, namun tetap harus menyeimbangkan strategi offline dan online untuk membangun hubungan langsung dengan konsumen.<\/p>\n\n\n\n

“Dalam strategi pemasaran B-Hotel Bali & Spa, kami menerapkan beberapan strategi dalam implementasinya. seorang digital marketing harus tahu usaha organisasi, jika hotel ada usaha kamar, restoran, pool, entertaiment dan itu semua adalah produk dari hotel yang menghasilkan revenue\/pendapatan.<\/p>\n\n\n\n

“Seorang digital marketer harus memahami pesaing, pasar, dan pelanggan agar mampu merancang promosi tepat sasaran sesuai tujuan bisnis”. (Terang Pitri Widiantari)<\/p>\n\n\n\n

Moderator I Gede Deddy Rahmat, SE., MM, Kaprodi D3 Marketing Undhira, mengucapkan terima kasih kepada HIMA atas pelaksanaan kuliah tamu.<\/p>\n\n\n\n

“Setiap mahasiswa perlu mengembangkan potensi, konsisten berproses, memberi yang terbaik, dan percaya bahwa setiap usaha akan membuahkan hasil”. Pesan Bapak Deddy Rahmat<\/p>\n\n\n\n

Acara ditutup dengan penyerahan sertifikat kepada narasumber dan moderator, foto bersama dan menikmati makan siang bersama.<\/p>\n\n\n

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Foto Bersama<\/strong> https:\/\/undhirabali.ac.id\/<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Program Studi Digital Marketing (D3) bekerjasama dengan HIMA Digital Marketing, Universitas Dhyana Pura telah melaksanakan kuliah tamu dengan tema “Digital Marketing in Hospitality Industry”, Jumat, 7 Maret 2025 di ruang Teater kampus hijau Universitas Dhyana Pura. Kegiatan kuliah tamu dibuka Read More …<\/a><\/p>\n","protected":false},"author":2,"featured_media":1041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nKuliah Tamu Prodi D3 Digital Marketing "Digital Marketing in Hospitality Industry" - D3 Manajemen Pemasaran Digital<\/title>\n<meta name=\"description\" content=\"Kuliah Tamu Prodi D3 Digital Marketing membahas penerapan digital marketing dalam industri hospitality, strategi pemasaran, dan tren terkini.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mp.undhirabali.ac.id\/?p=1040\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kuliah Tamu Prodi D3 Digital Marketing "Digital Marketing in Hospitality Industry" - 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